Social media marketing refers to the process of gaining website traffic or attention through social media sites.
The objective is to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
The goal is to create content that attracts attention and that people want to share. That way your message is transmited in a personal way and not in a "corporate" way, gaining more trust for those who read it.
We create and develop campaings for several social media like: