Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. It uses a selection of keywords to target the desired audience.
It´s also a service that is payed one time and without Cost per Click (as in Google Adwords) so in the long term can be a cheaper option.
An online presence is much more than simply launching your website. With SEO we will increase the visibility of your website and ranking in popular search engines like Google and Bing. This will bring increased traffic for your site, along with a carefull selection of keywords.